London, UKThe PS Messages app, which was in charge of allowing users to send funny cards to their family and friends, wanted to take advantage of Valentine's Day to get more downloads and ratings.
Get downloads and better ratings in the Apple Store and Google Play.
I proposed a raffle on Facebook and Twitter among the people who downloaded and rated the app in which Leona Lewis would send the winner a personalized message of love on Valentine's Day.
Hundreds of thousands of hits and thousands of downloads and ratings.
1 - Campaign strategy and design.
2 - Social media assets design.
3 - PS Messages UX/UI design.
And this was Leona Lewis' message to the lucky winner, Laura Griffiths, posted on the singer's official channels.