London, UKThe well-known brand of whiskey, Macallan, wanted to gain loyalty among hoteliers to increase loyalty and put their brand in the hands of consumers.
Encourage the use and consumption of certain brands of whisky.
A cocktail competition platform, promoting it from renowned hospitality schools and bars with amazing prizes.
Hundreds of barmen and students participated in the contest creating really amazing and creative cocktails, promoting Macallan and increasing the loyalty thanks to that experience.
1 - Contest platform creativity, UX/UI.